Why Tesla is Beating GM, Ford and Toyota – Electric Cars
by Forbes contributor Adam Hartung
Sales expectations are not good for U.S. auto companies. Automakers are resorting to fairly radical promotional programs to spur sales. Chevrolet is offering a 60-day money back guarantee. And Chrysler is offering 90 day delayed financing. These incentives are designed to make you want to buy a car, when you really don’t want to buy a car. At least, not the cars they are selling.
On the other hand, the barely known, small and far from mainstream Tesla motors gave one of its new Model S cars to Wall Street Journal reviewer Dan Neil last week, and he gave it a glowing testimonial. He went so far as to compare this 4-door all-electric sedan’s performance with the Lamborghini and Ford GT supercars; and its design with the Jaguar. And he spent several paragraphs on the Tesla Model S’s comfort, quiet, seating and storage – much more aligned with a Mercedes S series.
There are no manufacturer incentives currently offered on the Tesla Model S.